219 : How to figure out where the People You're Trying to Reach are Hanging Out - So you can market to them w/ video

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I'm so glad we were able to have Brian and Bill on the podcast to talk about using video in your marketing to tell powerful stories. While we believe that the question of whether or not you should utilize video is over (you should be using), the question is now whether or not you want to be using video well. And then, knowing where your audience is will allow you to take that awesome video and put it in front of the right people. Without knowing where your audience is leaves you with just a video and that helps no one, right?

Join myself, Brian and Bill on today's episode as we talk about finding where your audience is so that you can market to them well.

As Told By is a video marketing agency started by Bill Grant from Cinema Couture and Brian Arnold from Coldwell Banker of the Carolinas. They came together in 2019 with a mission of not only making great videos for clients but helping them figure out what to do with those videos once they're finished. They call themselves the marketing director's secret weapon. The goal is to work within existing marketing teams to help get the most out of great videos. Prominent clients include Capgemini, United Way of the Midlands, The Salvation Army, Heathwood Hall and the University of South Carolina to name a few.

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