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#109– Approaching the off-price business in the Middle East – Toufic Kreidieh, BFL Group

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Konten disediakan oleh Oskar. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Oskar atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Ahead of Alex’s presence at Seamless Middle East, this episode sees him catch up with The Toufic Kreidieh, founding partner and CEO of Brands for Less Group. BFL Group is a company that dominates the off-price business in the Middle East and will be present at Seamless in May.

BFL Group is the parent company of several retail chains, headquartered in Dubai, but present across the GCC with 100+ stores. It sells branded goods at discount prices and Toufic explains to Alex how challenging it was to introduce the off-price business concept to a region where consumers were not familiar with the idea, describes how his company balances online and offline commerce and reveals the importance of creating the right working environment.

  continue reading

159 episode

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iconBagikan
 
Manage episode 362949948 series 2454573
Konten disediakan oleh Oskar. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Oskar atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Ahead of Alex’s presence at Seamless Middle East, this episode sees him catch up with The Toufic Kreidieh, founding partner and CEO of Brands for Less Group. BFL Group is a company that dominates the off-price business in the Middle East and will be present at Seamless in May.

BFL Group is the parent company of several retail chains, headquartered in Dubai, but present across the GCC with 100+ stores. It sells branded goods at discount prices and Toufic explains to Alex how challenging it was to introduce the off-price business concept to a region where consumers were not familiar with the idea, describes how his company balances online and offline commerce and reveals the importance of creating the right working environment.

  continue reading

159 episode

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