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Rafaëla Ellensburg: Holistic, Semantic Content Engineering

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Konten disediakan oleh Larry Swanson. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Larry Swanson atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Serving personalized content about thousands of products to millions of people requires a sophisticated content operation.

At Albert Heijn, the big grocery store chain in the Netherlands, Rafaëla Ellensburg established a content engineering practice that lets the company deliver personalize-able omnichannel content at scale.

In the process, she also created a content engineering practice guild, positioned content within the company as an important enterprise asset, and began developing the semantic practices that will take their content operations into the future.

https://ellessmedia.com/csi/rafaela-ellensburg/

  continue reading

201 episode

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iconBagikan
 
Manage episode 422921157 series 3269257
Konten disediakan oleh Larry Swanson. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Larry Swanson atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Serving personalized content about thousands of products to millions of people requires a sophisticated content operation.

At Albert Heijn, the big grocery store chain in the Netherlands, Rafaëla Ellensburg established a content engineering practice that lets the company deliver personalize-able omnichannel content at scale.

In the process, she also created a content engineering practice guild, positioned content within the company as an important enterprise asset, and began developing the semantic practices that will take their content operations into the future.

https://ellessmedia.com/csi/rafaela-ellensburg/

  continue reading

201 episode

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