Front Office, Disrupted

Counterpoints: The Sports Analytics Podcast from MIT Sloan Management Review

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4+ y ago 25:05

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The explosion of streaming media offers fans unlimited access to sports and entertainment. So how can teams entice their audience to the events happening here and now? Sports Innovation cofounder and CEO Angela Ruggiero says success starts with understanding just how fans’ behavior has changed with the advent of digital technology — meaning, executives of sports companies and media outlets alike must be willing to completely rethink how they approach their marketing.

25 episode

#MIT Sloan Management Review #Sports