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Creating Customer-driven Brands and Challenging Marketing Assumptions with John Huntinghouse [Ep. 25]

 
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Konten disediakan oleh Cat Johnson. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Cat Johnson atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

In this episode of Coworking Out Loud, I chat with John Huntinghouse, the VP of Marketing at TAB Bank about challenging your marketing assumptions, creating truly customer-driven brands and his unusual path from pre-med to marketing.

John is a wealth of knowledge about marketing, leadership and metrics. His background as a researcher gives a unique angle to his marketing: he is all about experimenting, creating hypotheses, testing those hypotheses and moving forward from the insights gleaned.

Check the episode out and let me know what you think.

👉 Follow John on LinkedIn for a steady stream of insights and inspiration.

Links + Props

🔗 catjohnson.co | Coworking Convos | The Lab
🎶 Music by Grip Grand

📺 Watch full episode on YouTube

🎥 Recorded with Riverside.fm

Elevate your indie coworking space and brand in The Lab.

Get the education, support and community you neeD

The post Creating Customer-driven Brands and Challenging Marketing Assumptions with John Huntinghouse [Ep. 25] appeared first on Cat Johnson Co.

  continue reading

20 episode

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iconBagikan
 
Manage episode 347120273 series 2359748
Konten disediakan oleh Cat Johnson. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Cat Johnson atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

In this episode of Coworking Out Loud, I chat with John Huntinghouse, the VP of Marketing at TAB Bank about challenging your marketing assumptions, creating truly customer-driven brands and his unusual path from pre-med to marketing.

John is a wealth of knowledge about marketing, leadership and metrics. His background as a researcher gives a unique angle to his marketing: he is all about experimenting, creating hypotheses, testing those hypotheses and moving forward from the insights gleaned.

Check the episode out and let me know what you think.

👉 Follow John on LinkedIn for a steady stream of insights and inspiration.

Links + Props

🔗 catjohnson.co | Coworking Convos | The Lab
🎶 Music by Grip Grand

📺 Watch full episode on YouTube

🎥 Recorded with Riverside.fm

Elevate your indie coworking space and brand in The Lab.

Get the education, support and community you neeD

The post Creating Customer-driven Brands and Challenging Marketing Assumptions with John Huntinghouse [Ep. 25] appeared first on Cat Johnson Co.

  continue reading

20 episode

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