Chris Marriot, Founder @ Email Connect | navigating the ESPs and CDPs vendor selection process

CRM.BUZZ - אימייל מרקטינג, שיווק, דאטה. מגיש: סלע יפה

go to the Episode page on EmailGeeks.Show to learn more and watch video clips from the show.

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Listen to the podcast in Hebrew

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Chris Marriott discusses the challenges brands face when choosing an email marketing vendor. He emphasizes the importance of understanding specific needs and complexities in selecting the right platform. The process of email platform migration is also discussed, highlighting the need for guidance and considerations involved in ESP migration. The speakers also talk about the significance of marketing automation and multichannel capabilities in modern ESPs and the difficulties organizations encounter in finding the right email platform. Integration partners are highlighted for ecommerce businesses selecting an ESP, with advice on negotiating transparent pricing and avoiding complex structures. The discussion also covers the integration of CDPs within ESPs, the changing landscape of ESPs and CDPs, and provides insights on navigating the ESP selection process.

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Chapter

1. Chris Marriot, Founder @ Email Connect | navigating the ESPs and CDPs vendor selection process (00:00:00)

2. welcome Chriss Marriot (00:01:33)

3. email connect (00:05:19)

4. Martech explode (00:07:31)

5. choosing the right ESP (00:09:56)

6. ESP Migration (00:12:39)

7. ESPs stopped innovation (00:15:11)

8. Decision making with the right information (00:17:22)

9. SMB vendor selection challenges (00:22:37)

10. Pay the (double) price (00:28:28)

11. unfair pricing (00:32:55)

12. CDP + ESP = ESCDP (00:36:40)

13. the power of MTA (00:40:05)

14. vendor selection tips (00:44:35)

15. follow Chris Marriot (00:46:55)