feat. Manisha Kapoor

Cyrus Says

On this episode, Cyrus is joined by Manisha Kapoor, Secretary-General at Advertising Standards Council of India (ASCI), to talk about ASCI's Gender Next study, and lots more. They talk about how Manisha got into advertising, her working for Hindustan Unilever and Johnson & Johnson, among other brands, how she got into ASCI, the aim of the GenderNext study, trying to move the gender disparities in entertainment and ads, the need to reflect the new journeys that women are going through, how advertising can help make life more aspirational for women, progressive ways to show modern couples, why tropes in ads can be problematic, how these biases exist in both men and women due to years of conditioning, and tons more.

Manisha also talks about the trolling that brands sometimes face when trying to be progressive, the functions of the ASCI, indirect alcohol marketing that alcohol brands do in India, and more.

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