Judges' Insights: Content That Rises Above The Buzz

21:55
 
Bagikan
 

Manage episode 312881550 series 3217486
Oleh D&AD ditemukan oleh Player FM dan komunitas kami — hak cipta dimiliki oleh penerbit, bukan Player FM, dan audio langsung didapatkan dari server mereka. Tekan tombol Berlangganan untuk mendapat setiap pembaharuan di Player FM, atau salin URL feed ke aplikasi podcast lainnya.
How does storytelling capture the minds and hearts of an audience? In a world where we are exposed to more and more creative work, how do we create content that stands out? The panel discusses what makes a pencil-winning piece of work, how it is judged and what the future holds. Matt Alagiah from It's Nice That moderates the discussion with Alice Chou (Dentsu Taiwan), Sarah Gerona (BBC Studios) and Toby Allen (AMV BBDO). Recorded live. *For 58 years D&AD has stimulated and celebrated creative excellence in commercial creativity, annually inviting 250 of the world’s greatest creative practitioners to judge the year's finest work. If you think you have a campaign or a project that deserves a D&AD Pencil, enter your work into the D&AD Awards (www.dandad.org/en/d-ad-awards/) and see if our judges agree.

16 episode