Judges' Insights: How Craft saved Advertising

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How does craft add to the impact of print and digital advertising? What are the most effective examples of craft this year? Join judges as they discuss what makes a pencil-winning piece of work, the impact craft has, how it is judged and the future of craft in advertising. Recorded at D&AD Festival in London. *For 58 years D&AD has stimulated and celebrated creative excellence in commercial creativity, annually inviting 250 of the world’s greatest creative practitioners to judge the year's finest work. If you think you have a campaign or a project that deserves a D&AD Pencil, enter your work into the D&AD Awards (www.dandad.org/en/d-ad-awards/) and see if our judges agree.

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