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How Salesforce Uses AI and Cloud to Improve Customer Relationships
Manage episode 414119226 series 3527281
Konten disediakan oleh Mary Dooe, Greg Stuart, and Rex Briggs. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Mary Dooe, Greg Stuart, and Rex Briggs atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Marty Kihn, Senior Vice President of Strategy at Salesforce, explains some of the biggest ways that AI has impacted their business in recent years. Salesforce now centers around a Customer Data Platform, or CDP, and Kihn talks through some of the key decisions around data, vendors, and layers of AI models that can change the game for all marketers.
For Further Reading:
Paleo Ad Tech (Marty’s Podcast)
House of Lies (Marty’s Book)
Listen on your favorite podcast app: https://pod.link/1715735755
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