Offline dengan aplikasi Player FM !
Media Bubbles and Voter Behavior with Daniel Scantlebury Resonate
Manage episode 423644118 series 1171999
Daniel Scantlebury, Vice President of Data Science and AI at Resonate, is a seasoned observer of human behavior. He uses his insights to better understand and predict voting behavior. In this age of media bubbles, how voters consume news and form opinions creates even more challenges for campaigns to reach them.
We talk about:
- Use of Predictive Resonate Elements to target specific voter segments
- Persuadable, swing, and disengaged voters
- Educating clients about the use of AI in developing campaign media plans
- Near real-time analysis of online voter behavior
#Resonate #Voters #AI #VotingBehavior #VoterSegmentation
108 episode
Manage episode 423644118 series 1171999
Daniel Scantlebury, Vice President of Data Science and AI at Resonate, is a seasoned observer of human behavior. He uses his insights to better understand and predict voting behavior. In this age of media bubbles, how voters consume news and form opinions creates even more challenges for campaigns to reach them.
We talk about:
- Use of Predictive Resonate Elements to target specific voter segments
- Persuadable, swing, and disengaged voters
- Educating clients about the use of AI in developing campaign media plans
- Near real-time analysis of online voter behavior
#Resonate #Voters #AI #VotingBehavior #VoterSegmentation
108 episode
Alle episoder
×Selamat datang di Player FM!
Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.