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Media Bubbles and Voter Behavior with Daniel Scantlebury Resonate

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Manage episode 423644118 series 1171999
Konten disediakan oleh RadioActive. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh RadioActive atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Daniel Scantlebury, Vice President of Data Science and AI at Resonate, is a seasoned observer of human behavior. He uses his insights to better understand and predict voting behavior. In this age of media bubbles, how voters consume news and form opinions creates even more challenges for campaigns to reach them.

We talk about:

  • Use of Predictive Resonate Elements to target specific voter segments
  • Persuadable, swing, and disengaged voters
  • Educating clients about the use of AI in developing campaign media plans
  • Near real-time analysis of online voter behavior

#Resonate #Voters #AI #VotingBehavior #VoterSegmentation

Resonate.com

  continue reading

108 episode

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iconBagikan
 
Manage episode 423644118 series 1171999
Konten disediakan oleh RadioActive. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh RadioActive atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Daniel Scantlebury, Vice President of Data Science and AI at Resonate, is a seasoned observer of human behavior. He uses his insights to better understand and predict voting behavior. In this age of media bubbles, how voters consume news and form opinions creates even more challenges for campaigns to reach them.

We talk about:

  • Use of Predictive Resonate Elements to target specific voter segments
  • Persuadable, swing, and disengaged voters
  • Educating clients about the use of AI in developing campaign media plans
  • Near real-time analysis of online voter behavior

#Resonate #Voters #AI #VotingBehavior #VoterSegmentation

Resonate.com

  continue reading

108 episode

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