Vince Menzione: How to Build Trust into Your Strategic Partnerships

Ecosystem Aces

Every business is transforming. Every company is becoming a tech company. 75% of CEOs say their businesses will be unrecognizable in 5 years.
In this landscape, you can’t do it all yourself. You know you can’t survive without partnerships.
But without trust, you don’t have a partnership — you have a transaction.
This is one of the key insights today’s guest, Vince Menzione, Founder at Ultimate Partnerships, stresses to all of the clients who go to him for his partnering expertise. He joins the show to explain why trust is ultimately the foundation for any business thriving in this new world.
In this episode, we discuss:
The growing recognition of the necessity of partnerships
Why the rise of marketplaces is a boon for alliances
Microsoft’s approach to partnering
Why trust is the most important component of any successful partnership
Here are some additional episodes featuring other ecosystem leaders that might interest you:
#121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow
#122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda
#106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief Technology Officer, US Partner Ecosystem at Microsoft
#97 Why Quality Always Beats Quantity in Software Ecosystems with Tom Roberts, Senior Vice President at the Global Partner Organization over at SAP
Links & Resources
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To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on Twitter, LinkedIn, or send Chip an email at: [e-mail]
This episode of Ecosystem Aces sponsored by WorkSpan.
WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in joint pipeline.