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How Will Google's SGE Results Affect the Industry?

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Konten disediakan oleh Matt Bailey. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Matt Bailey atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

John Shehata joins me on the latest edition of the Endless Coffee Cup podcast. We look into the impact of search generative experiences, AI, and the changing landscape for publishers. Here are the key takeaways from our conversation:

1. Artificial Intelligence and SGE Impact on Publishers

  • Publishers are seeing a shift in their revenue streams due to Google's focus on AI-generated content, especially affecting ad revenue and display ads.
  • To counter these challenges, publishers are exploring alternative revenue models, such as subscriptions, commerce revenue, and building direct relationships with users.

2. The Changing Landscape for Publishers

  • The industry is experiencing significant shifts, and publishers need to adapt to new methods and tools to stay ahead of trending topics and seize opportunities effectively.
  • Real-time SEO tools, like Newsdash, are helping publishers identify missed opportunities and low-hanging fruits, aiding them in creating content that resonates and drives traffic.

3. The Future of Publishing and SEO

  • As publishers navigate through these transformative times, the next 5-10 years will be crucial in shaping the future of the industry.
  • Direct relationships with users, leveraging email marketing, and tracking Google Discover feeds are becoming essential strategies for publishers to build and retain their audience.

John and I explored these topics, shedding light on the challenges and opportunities for publishers in an ever-evolving digital landscape. Grab a cup of coffee and join us on this episode of the Endless Coffee Cup.

More about Matt Bailey

Watch the Endless Coffee Cup on YouTube

Become an OMCA Certified Marketer

Explore Our Digital Marketing Masterclasses

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

142 episode

Artwork
iconBagikan
 
Manage episode 407786580 series 1101956
Konten disediakan oleh Matt Bailey. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Matt Bailey atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

John Shehata joins me on the latest edition of the Endless Coffee Cup podcast. We look into the impact of search generative experiences, AI, and the changing landscape for publishers. Here are the key takeaways from our conversation:

1. Artificial Intelligence and SGE Impact on Publishers

  • Publishers are seeing a shift in their revenue streams due to Google's focus on AI-generated content, especially affecting ad revenue and display ads.
  • To counter these challenges, publishers are exploring alternative revenue models, such as subscriptions, commerce revenue, and building direct relationships with users.

2. The Changing Landscape for Publishers

  • The industry is experiencing significant shifts, and publishers need to adapt to new methods and tools to stay ahead of trending topics and seize opportunities effectively.
  • Real-time SEO tools, like Newsdash, are helping publishers identify missed opportunities and low-hanging fruits, aiding them in creating content that resonates and drives traffic.

3. The Future of Publishing and SEO

  • As publishers navigate through these transformative times, the next 5-10 years will be crucial in shaping the future of the industry.
  • Direct relationships with users, leveraging email marketing, and tracking Google Discover feeds are becoming essential strategies for publishers to build and retain their audience.

John and I explored these topics, shedding light on the challenges and opportunities for publishers in an ever-evolving digital landscape. Grab a cup of coffee and join us on this episode of the Endless Coffee Cup.

More about Matt Bailey

Watch the Endless Coffee Cup on YouTube

Become an OMCA Certified Marketer

Explore Our Digital Marketing Masterclasses

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

142 episode

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