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Brand Building With Ayesha Curry

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Manage episode 454616146 series 2301015
Konten disediakan oleh Inc. Magazine / Panoply and Inc. Magazine. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Inc. Magazine / Panoply and Inc. Magazine atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Honing one's craft. Dedicating many, many hours to perfecting a skill set. Entrepreneurship can, in some ways, resemble the work life of a professional athlete. Ayesha Curry is certainly focused on her burgeoning lifestyle and culinary brand, Sweet July, and the multiple businesses within it—but that’s where she might say the similarities she has with her husband, NBA star Stephen Curry, end.

Whereas Steph brings a calm sense of logic to business and philanthropic decisions, Ayesha says she’s the kind of creative founder who brings passion to a project. In this interview with Inc. editor-at-large Christine Lagorio-Chafkin, Ayesha describes how, when building Sweet July, she built in soul: It is designed to empower and celebrate women and BIPOC creators, and multiple arms of the business were inspired by her family’s Jamaican heritage.

Ayesha explains to Christine how she’s navigated her career from aspiring chef to business owner, including the early tumultuous moments in the company, how she delegates responsibility to her small team, and how she creates an atmosphere of autonomy and trust. They also discuss the Currys’ Oakland-based philanthropic endeavor, Eat. Learn. Play., which builds playgrounds, opens access to nutrition, and fosters literacy skills through partnerships with local schools.

Additional research and information:

To read our Inc. 5000 coverage on Ayesha Curry: How Ayesha Curry Cooked Up Her Own Business Empire

Read more on Ayesha Curry on Inc.com: Ayesha Curry Launches a Food Startup, So You Can Eat Like a Golden State Warrior

Visit: Sweet July

To learn more about: Sweet July bio

Visit: Sweet July’s Instagram

Visit: Eat. Learn. Play.

  continue reading

190 episode

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Brand Building With Ayesha Curry

From the Ground Up

255 subscribers

published

iconBagikan
 
Manage episode 454616146 series 2301015
Konten disediakan oleh Inc. Magazine / Panoply and Inc. Magazine. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Inc. Magazine / Panoply and Inc. Magazine atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Honing one's craft. Dedicating many, many hours to perfecting a skill set. Entrepreneurship can, in some ways, resemble the work life of a professional athlete. Ayesha Curry is certainly focused on her burgeoning lifestyle and culinary brand, Sweet July, and the multiple businesses within it—but that’s where she might say the similarities she has with her husband, NBA star Stephen Curry, end.

Whereas Steph brings a calm sense of logic to business and philanthropic decisions, Ayesha says she’s the kind of creative founder who brings passion to a project. In this interview with Inc. editor-at-large Christine Lagorio-Chafkin, Ayesha describes how, when building Sweet July, she built in soul: It is designed to empower and celebrate women and BIPOC creators, and multiple arms of the business were inspired by her family’s Jamaican heritage.

Ayesha explains to Christine how she’s navigated her career from aspiring chef to business owner, including the early tumultuous moments in the company, how she delegates responsibility to her small team, and how she creates an atmosphere of autonomy and trust. They also discuss the Currys’ Oakland-based philanthropic endeavor, Eat. Learn. Play., which builds playgrounds, opens access to nutrition, and fosters literacy skills through partnerships with local schools.

Additional research and information:

To read our Inc. 5000 coverage on Ayesha Curry: How Ayesha Curry Cooked Up Her Own Business Empire

Read more on Ayesha Curry on Inc.com: Ayesha Curry Launches a Food Startup, So You Can Eat Like a Golden State Warrior

Visit: Sweet July

To learn more about: Sweet July bio

Visit: Sweet July’s Instagram

Visit: Eat. Learn. Play.

  continue reading

190 episode

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