Shop Talk: Willi’s Ski & Board on Ski Shops as Conduits and Founding Winter Divas


Manage episode 348039966 series 1857611
Oleh BLISTER ditemukan oleh Player FM dan komunitas kami — hak cipta dimiliki oleh penerbit, bukan Player FM, dan audio langsung didapatkan dari server mereka. Tekan tombol Berlangganan untuk mendapat setiap pembaharuan di Player FM, atau salin URL feed ke aplikasi podcast lainnya.

Kristin Sinnott and Kara Williard caught up with Kjerstin Klein, co-owner of Willi’s Ski and Board. They dove into Kjerstin’s adventurous background as a model and sponsored snowboarder (among several other amazing things); and what it looked like for Kjerstin and her husband Greg to take on Willi’s and maintain it as a family-owned ski shop. Kjerstin explains how to successfully jump into a family business; techniques for how to stay innovative; what it means to truly grow the sport; why ski shops are “conduits” within the ecosystem that is the ski industry; and we learn a lot about the Winter Divas program, a women’s focus group that Kjerstin founded to grow women’s presence and leadership in the industry, plus a whole bunch more.


  • Kjerstin’s Background (4:18)
  • Being a Model & Sponsored Snowboarder (9:31)
  • Jumping into a family business (13:12)
  • Staying Innovative (19:01)
  • Advice for family-run small businesses (21:50)
  • Ski shops as conduits (23:19)
  • Families that ski together stay together (26:55)
  • Women-specific gear taking shape (33:07)
  • Winter Divas (49:40)
  • Specialty Retail (1:01:40)
  • Skiing Meets Our Basic Needs (1:04:54)



Hosted on Acast. See for more information.

237 episode