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Understanding Brand Identity Through Organizational Clarity
Manage episode 339426899 series 3329942
Konten disediakan oleh Kristine Merz and Lisa Marceau. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Kristine Merz and Lisa Marceau atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Building your brand identity can be a difficult task. Maybe it’s time to consider taking a human-centered approach towards your brand identity? Lisa Marceau and Kristine Merz discuss their approach towards building brand identity and what you need to consider when taking the human-centered approach. They also discuss the need for organizational clarity, core values and culture, and their impact on brand identity.
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