Artwork

Konten disediakan oleh Legal Talk Network. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Legal Talk Network atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.
Player FM - Aplikasi Podcast
Offline dengan aplikasi Player FM !

Follow Up, Or Fall Behind: Converting The Lead

44:19
 
Bagikan
 

Manage episode 364083648 series 87928
Konten disediakan oleh Legal Talk Network. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Legal Talk Network atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

OK, you got the lead. The phone rang. But what happens next? How do you turn that lead into a client (and then retain that client for life)?

Guest Philip Fairley is the founder of The Rainmaker Institute, a legal marketing firm dedicated to generating leads, and then turning leads into clients through a data-driven approach. You’re more than an attorney, you’re a business owner. Run that business. Develop repeatable processes for turning each call into a client. It’s not about more leads, it’s about more clients.

Let’s Talk Trends:

  • It’s about video. Think multiple platforms, YouTube, Facebook, LinkedIn, email embeds. Every environment serves different needs.

  • It’s not about more leads, it’s what you do with the leads. Answer your phone, return messages, be human. Do you have a “Director of First Impressions?”

  • When on the phone, go beyond setting an appointment. Listen.

Automation, specialization, and drilling down into what you do and how you communicate with potential clients builds your business. Tell clients what makes your firm – what makes you – special.

  continue reading

2083 episode

Artwork
iconBagikan
 
Manage episode 364083648 series 87928
Konten disediakan oleh Legal Talk Network. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Legal Talk Network atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

OK, you got the lead. The phone rang. But what happens next? How do you turn that lead into a client (and then retain that client for life)?

Guest Philip Fairley is the founder of The Rainmaker Institute, a legal marketing firm dedicated to generating leads, and then turning leads into clients through a data-driven approach. You’re more than an attorney, you’re a business owner. Run that business. Develop repeatable processes for turning each call into a client. It’s not about more leads, it’s about more clients.

Let’s Talk Trends:

  • It’s about video. Think multiple platforms, YouTube, Facebook, LinkedIn, email embeds. Every environment serves different needs.

  • It’s not about more leads, it’s what you do with the leads. Answer your phone, return messages, be human. Do you have a “Director of First Impressions?”

  • When on the phone, go beyond setting an appointment. Listen.

Automation, specialization, and drilling down into what you do and how you communicate with potential clients builds your business. Tell clients what makes your firm – what makes you – special.

  continue reading

2083 episode

Semua episode

×
 
Loading …

Selamat datang di Player FM!

Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.

 

Panduan Referensi Cepat