Artwork

Konten disediakan oleh Terry Weaver. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Terry Weaver atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Player FM - Aplikasi Podcast
Offline dengan aplikasi Player FM !

089: Genuine Marketing | LIVE From The Thing | A Conversation with Dan Russell

46:46
 
Bagikan
 

Manage episode 365660649 series 120498
Konten disediakan oleh Terry Weaver. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Terry Weaver atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

On this episode of Making Elephants Fly, Terry sits down with Dan Russell. Dan is the award-winning founder of marketing think tank Vivid Labs and is the author of Snake Oil, a modern-day handbook for business leaders trying to navigate the chaos of modern marketing. Over the past nine years, he's unlocked over $50 million in revenue for his clients by leveraging the science of marketing and why we buy. These days, he teaches those principles to entrepreneurs and executives through his private newsletter, the Goldpan Report, and his involvement in tech incubator Project 10K.

Join Dan and Terry as they talk about: The importance of developing a solid marketing strategy that is centered around a "big idea" emotional message that resonates with your target audience and can last for decades. Understanding your audience's demographics and psychographics is crucial for successful campaigns as it helps you describe their problems and needs. Focusing on building a minimum viable audience and secondary audiences, rather than trying to capture the attention of everyone, leads to more effective marketing campaigns.

Find out more at http://terryweaver.com and join Terry at the Thing at http://thething.live and use the code PODCAST for a discount

  continue reading

100 episode

Artwork
iconBagikan
 
Manage episode 365660649 series 120498
Konten disediakan oleh Terry Weaver. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Terry Weaver atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

On this episode of Making Elephants Fly, Terry sits down with Dan Russell. Dan is the award-winning founder of marketing think tank Vivid Labs and is the author of Snake Oil, a modern-day handbook for business leaders trying to navigate the chaos of modern marketing. Over the past nine years, he's unlocked over $50 million in revenue for his clients by leveraging the science of marketing and why we buy. These days, he teaches those principles to entrepreneurs and executives through his private newsletter, the Goldpan Report, and his involvement in tech incubator Project 10K.

Join Dan and Terry as they talk about: The importance of developing a solid marketing strategy that is centered around a "big idea" emotional message that resonates with your target audience and can last for decades. Understanding your audience's demographics and psychographics is crucial for successful campaigns as it helps you describe their problems and needs. Focusing on building a minimum viable audience and secondary audiences, rather than trying to capture the attention of everyone, leads to more effective marketing campaigns.

Find out more at http://terryweaver.com and join Terry at the Thing at http://thething.live and use the code PODCAST for a discount

  continue reading

100 episode

Alla avsnitt

×
 
Loading …

Selamat datang di Player FM!

Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.

 

Panduan Referensi Cepat