Discovering Your Core Customer with Jessica Embree | Marketing Expedition Podcasts

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Jessica Embree has been the Creative Director at Tulip Media Group for over six years. She is a StoryBrand Certified Guide who works with our Client-Partners to craft their brand identities into compelling stories with a clear and consistent marketing message. Jessica is also Google Ad Certified and takes the lead on keyword strategies and research for all their digital marketing programs.

00:00 - 00:21 “Discover who your core customer is and what messaging is going to resonate with them.” — Jessica Embree

00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 01:28 Jessica’s Background

01:29 - 09:50 Marketing Essentials Moment: Affiliate Marketing

09:51 - 11:28 Welcome to the show, Jessica!

11:29 - 13:14 Successfully reducing the cost of customer acquisition

13:15 – 14:56 Putting together a message to reach your core audience

14:57 - 19:35 PPC Advertising

19:36 - 21:46 Keeping up with the latest trends

21:47 - 22:32 Get up to a $20 credit to spend on Billie razors and body care.

22:33 - 24:22 Double Sales / Zero Salespeople Book

24:23 - 27:07 Never stop learning and have confidence

27:08 - 30:34 Resources that Jessica taps into

30:35 - 34:30 Becoming story brand guide

34:31 - 35:05 Visit Tulip Media

35:06 - 35:55 Thank you so much, Jessica! Enjoy your Marketing journey!

35:56 - 36:43 Join The Marketing Expedition Community today!

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