The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Episode 58: 11 Marketing Items (11.14.21)
M4A•Beranda episode
Manage episode 307139927 series 1615100
Konten disediakan oleh The Media Captain. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Media Captain atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.
Below are the 11 marketing items we cover in episode 58:
- Google is changing the name of Google My Business to Google Business Profile.
- In order to understand SEO, you need to understand what Google likes and dislikes.
- Broad Match Keyword Bidding can lower your cost per click and drive higher quality traffic to your site.
- If you have low quality content (duplicate and thin content) on your site, this can cause more harm than good.
- We do a deep dive into Klaviyo and combining email and text message flows
- The best things in life don't have to be the most expensive. Nike's swoosh was created in 1971 for $35.
- We discuss our love of SEMRush and where their stock price is as of this recording.
- We discuss Park Perfection, the skincare line we acquired and developed and the importance of branding.
- Jason reveals his two favorite podcasts (Outside of The Media Captain podcast, of course).
- Should you be bidding on your competitors keywords?
- Internal linking experiment that worked for someone else that makes complete sense.
60 episode
M4A•Beranda episode
Manage episode 307139927 series 1615100
Konten disediakan oleh The Media Captain. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Media Captain atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.
Below are the 11 marketing items we cover in episode 58:
- Google is changing the name of Google My Business to Google Business Profile.
- In order to understand SEO, you need to understand what Google likes and dislikes.
- Broad Match Keyword Bidding can lower your cost per click and drive higher quality traffic to your site.
- If you have low quality content (duplicate and thin content) on your site, this can cause more harm than good.
- We do a deep dive into Klaviyo and combining email and text message flows
- The best things in life don't have to be the most expensive. Nike's swoosh was created in 1971 for $35.
- We discuss our love of SEMRush and where their stock price is as of this recording.
- We discuss Park Perfection, the skincare line we acquired and developed and the importance of branding.
- Jason reveals his two favorite podcasts (Outside of The Media Captain podcast, of course).
- Should you be bidding on your competitors keywords?
- Internal linking experiment that worked for someone else that makes complete sense.
60 episode
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