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Merchant to Merchant Episode 13 - B2B Innovation in a D2C World (LIVE at Industry West, SOHO NYC)
Manage episode 236821458 series 1402826
Direct-to-Consumer (D2C) brands are abundant today in a digital-first world. B2B is using the D2C playbook to provide digital capabilities to an increasingly tech-savvy marketplace.
B2B buyers prize ease of use and nimble brands can persuade their customers into being more frequent shoppers with storytelling, digital enablement and content creation in a way that B2C have done online for nearly 2 decades.
Join us for a show recorded LIVE at Industry West in SOHO, NYC.
Guests
- Ian Leslie - CMO, Industry West
- Jesse Lazarus - Chief Process and Innovation Officer, Kravet
- Hayden Kwast - Director of Ecommerce, Olam Specialty Coffee
17 episode
Manage episode 236821458 series 1402826
Direct-to-Consumer (D2C) brands are abundant today in a digital-first world. B2B is using the D2C playbook to provide digital capabilities to an increasingly tech-savvy marketplace.
B2B buyers prize ease of use and nimble brands can persuade their customers into being more frequent shoppers with storytelling, digital enablement and content creation in a way that B2C have done online for nearly 2 decades.
Join us for a show recorded LIVE at Industry West in SOHO, NYC.
Guests
- Ian Leslie - CMO, Industry West
- Jesse Lazarus - Chief Process and Innovation Officer, Kravet
- Hayden Kwast - Director of Ecommerce, Olam Specialty Coffee
17 episode
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