Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Konten disediakan oleh Michael Senoff and Michael Senoff at www.hardtofindseminars.com. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Michael Senoff and Michael Senoff at www.hardtofindseminars.com atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Singing Your Way To The Bank: Marketing Advice For a Voice Coach
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Manage episode 152501486 series 1061368
Konten disediakan oleh Michael Senoff and Michael Senoff at www.hardtofindseminars.com. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Michael Senoff and Michael Senoff at www.hardtofindseminars.com atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Rufina James knew her niche. She’s been a singer and a voice coach for most of her life. But, when a car accident caused her to lose her singing voice, she had to try a different breathing technique in order to get her voice back. It came back even stronger than before. Impressed with the technique, she’s decided to run workshops in this voice training. But, she’s not sure the best ways to market it. She’s run into a lot of skepticism when she tries to explain this new method. And, she’s not sure who her market base is or how much she should charge. So in this interview, we’ll go over Rufina’s options. You’ll hear my thoughts on how she should market herself and her product. You’ll hear me tell her the best ways I’ve found to deal with skepticism, which -- believe it or not -- is to actually integrate what people want to hear into your marketing. But, the biggest advice I give her in this interview is not to lower the price of her product in order to widen her audience because that rarely works. You’re not going to sell to everyone, and you don’t need to. Listen to this interview and you’ll find out why you only need to sell to one percent. Now, voice training is an interesting product. It’s like preventative medicine. If people don’t need it right away, they’re not thinking about it right away. That’s why it’s always harder to sell a preventative than a solution. But, it can be done -- and very lucratively too -- if it’s done right. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.
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continue reading
40 episode
Singing Your Way To The Bank: Marketing Advice For a Voice Coach
Michael Senoff's Talk Yourself Rich Audio Marketing Secrets Podcast
MP3•Beranda episode
Manage episode 152501486 series 1061368
Konten disediakan oleh Michael Senoff and Michael Senoff at www.hardtofindseminars.com. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Michael Senoff and Michael Senoff at www.hardtofindseminars.com atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Rufina James knew her niche. She’s been a singer and a voice coach for most of her life. But, when a car accident caused her to lose her singing voice, she had to try a different breathing technique in order to get her voice back. It came back even stronger than before. Impressed with the technique, she’s decided to run workshops in this voice training. But, she’s not sure the best ways to market it. She’s run into a lot of skepticism when she tries to explain this new method. And, she’s not sure who her market base is or how much she should charge. So in this interview, we’ll go over Rufina’s options. You’ll hear my thoughts on how she should market herself and her product. You’ll hear me tell her the best ways I’ve found to deal with skepticism, which -- believe it or not -- is to actually integrate what people want to hear into your marketing. But, the biggest advice I give her in this interview is not to lower the price of her product in order to widen her audience because that rarely works. You’re not going to sell to everyone, and you don’t need to. Listen to this interview and you’ll find out why you only need to sell to one percent. Now, voice training is an interesting product. It’s like preventative medicine. If people don’t need it right away, they’re not thinking about it right away. That’s why it’s always harder to sell a preventative than a solution. But, it can be done -- and very lucratively too -- if it’s done right. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.
…
continue reading
40 episode
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