Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by Knowledge at Wharton and the Wharton School of the University of Pennsylvania. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
#8 Launch and Learn with Jim Partner
MP3•Beranda episode
Manage episode 219664528 series 2396523
Oleh Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast ditemukan oleh Player FM dan komunitas kami — hak cipta dimiliki oleh penerbit, bukan Player FM, dan audio langsung didapatkan dari server mereka. Tekan tombol Berlangganan untuk mendapat setiap pembaharuan di Player FM, atau salin URL feed ke aplikasi podcast lainnya.
Jim Partner is president of The Partner Company and an adjunct professor at St. Joseph's University in their food marketing program. In this episode we talked about how to successfully launch a food or beverage product. “Launch and Learn” is somewhat of an oxymoron—and it’s the exact opposite of what makes for a successful launch strategy in the food or beverage space. We discussed: • Why most new product launches fail • Why launching a food or beverage product is so different than other sector • The right research • Brand development • Your brand story • Gaining distribution • Consumer support • The retailers’ role in this process
20 episode