S7 Ep29 LOST GIRLS VINTAGE: Chicago vintage store owners, Sarah and Kyla - on their start as a mobile vintage shop, and hundreds of pop-ups and lessons-learned over 10 years.

Pre-Loved Podcast with Emily Stochl

Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you’ll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon!

Today’s episode is with Lost Girls founders, Sarah and Kyla, who started their vintage business in 2013 out of a vintage 1976 RV that they named Winnie. 10 years and hundreds of pop ups later they now have two shops in Chicago, one in the West Town neighborhood and one in Logan Square, and have partnered with Luvsick plus to offer extended sizing at both of their locations.

On today’s episode, we’ll hear the story of how they got started slingin’ vintage, the secret to successful pop-ups, and how they’ve made strategic decisions and grown and evolved thier business over the years. Plus, of course, stories about the vintage pieces they love and adore!

All this and more in today’s episode, so let’s just dive right in!

DISCUSSED IN THE EPISODE:

• [7:24] How two vintage-lovers met and decided to start a business together!
• [11:29] How they got started with a mobile vintage shop.
• [22:29] The transition into having a brick-and-mortar shop.
• [27:00] Lost Girl’s approach around what they carry in the store.
• [34:03] How they keep the two brick-and-mortar stores unique to one another.
• [36:45] The pivot to online to keep their business alive during the pandemic.
• [43:26] The vintage pieces they love the most!

EPISODE MENTIONS:

• Lost Girls Vintage
• @lostgirlsvintage
• @luvsickplus
• @shoprelove
• Pre-Loved Podcast with Randolph Street Market
• @randolphmarket
• @richardsfabulousfinds
• @findfreestyle
• @laretrogirl
• @noordinarynoire

LET’S CONNECT:

• 📸Instagram: @emilymstochl
• 🐦Twitter: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/
• 🎧Patreon: https://www.patreon.com/prelovedpod

SPECIAL THANKS:

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Beverley Docherty of Wolfe Pack Vintage
• Danny of Galaxy Live
• Kathy Brand
• Lucero Buendia
• Tricia Zelazny
• Leslie V.
• Lisa of Queenie & Pearl
• Lucille of Galipette Vintage
• KT
• Lydia Welp
• Anastacia Banicke of Goods & Provisions