Sunflowers of Hope project seeks to create “library of emotional messages” for Ukraine

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Sunflowers of Hope is the name of a new project launched in cooperation with Prague City Hall and the city’s Ukrainian Embassy. Using Ukraine’s national flower as a symbol, it seeks to combine financial donations with messages of emotional support. The project is the brainchild of the Czech branch of global advertising agency Dentsu. I asked the company’s creative director for Czechia, Troy Palmer, how exactly it works.

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