Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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Konten disediakan oleh Jon Reed. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Jon Reed atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Reaching the informed b2b buyer, recap 6 - what (bots) lie ahead?
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Manage episode 461394774 series 23684
Konten disediakan oleh Jon Reed. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Jon Reed atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In the final section of my informal audiobook reading of Reaching the B2B Informed Buyer, we wrap up the strategies in the book - and the pitfalls to avoid. I also revisit the impact of AI on content generation and strategy; where it fits, where it doesn't. Where do we go from here? A combination of outstanding/expert content, savvy use of AI and personalization tools, but always in a context of making customers' lives better and earning trust piece by piece. Where trust is earned, opt-in data follows.
…
continue reading
377 episode
Reaching the informed b2b buyer, recap 6 - what (bots) lie ahead?
SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
MP3•Beranda episode
Manage episode 461394774 series 23684
Konten disediakan oleh Jon Reed. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Jon Reed atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In the final section of my informal audiobook reading of Reaching the B2B Informed Buyer, we wrap up the strategies in the book - and the pitfalls to avoid. I also revisit the impact of AI on content generation and strategy; where it fits, where it doesn't. Where do we go from here? A combination of outstanding/expert content, savvy use of AI and personalization tools, but always in a context of making customers' lives better and earning trust piece by piece. Where trust is earned, opt-in data follows.
…
continue reading
377 episode
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