YAPClassic: Nir Eyal on Being Indistractable

Young and Profiting with Hala Taha

We live in a world of habit-forming technology and constant distraction, but how can we harness the power of habit and limit these disruptive interruptions? Expert in behavioral design and bestselling author, Nir Eyal, has the answers. Nir’s high-level understanding of how to motivate and manipulate human behavior is helpful for people looking to build habit-forming products, create habits that stick, and for those looking to become indistractable and lead more productive lives. In this episode, Hala and Nir chat about Nir’s 4-step hook model to build habit-forming products, why habits are good for businesses, Nir’s strategies to become indistractable, and why Nir considers indistractability the ultimate secret weapon.

Topics Include:

- What is behavioral design?

- The goal behind Nir’s book Hooked

- Defining what a habit is

- Why are habits good for business?

- Four-step hook model

- How is the hook model different from traditional feedback loops?

- Defining paid and earned triggers

- Lewin’s Equation and why it’s important that a product is easy to use

- The three different types of rewards

- The five fundamental questions to build habit-forming products

- Why did Nir write Indistractible?

- Nir on why indistractability is the ultimate secret weapon

- Four parts of the indistractable model

- And other topics…

Nir Eyal is an author, public speaker, consultant, and investor. Nir is the Wall Street Journal bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Nir is an expert in behavioral engineering and has lectured at Stanford Graduate School of Business and Hasso Plattner Institute of Design. Nir also works as a consultant helping companies build engaging products and services. His writing appears in publications including the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir received his BA from Emory University and his MBA from the Stanford Graduate School of Business.

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Resources Mentioned:

YAP Episode #34: How To Be Indistractable with Nir Eyal: https://www.youngandprofiting.com/34-how-to-be-indistractable-with-nir-eyal/

#YAPLive: Focus is the New Productivity with Nir Eyal and Ethan Kross on Clubhouse:

https://www.youngandprofiting.com/yaplive-focus-is-the-new-productivity-with-nir-eyal-and-ethan-kross-on-clubhouse/

#YAPLive: Unlocking Peak Performance with Steven Kotler (Cut Version):

https://www.youngandprofiting.com/yaplive-unlocking-peak-performance-with-steven-kotler/

Hooked by Nir Eyal: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788

Indistractable by Nir Eyal: https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X/

Nir’s Website: https://www.nirandfar.com/

Nir’s LinkedIn: https://www.linkedin.com/in/nireyal/

Nir’s Twitter: https://twitter.com/nireyal

Nir’s Instagram: https://www.instagram.com/neyal99/?hl=en

Nir’s Facebook: https://www.facebook.com/nirandfar/

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