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Why Having a Niche is Important in Business

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Manage episode 322852274 series 3292621
Konten disediakan oleh Coaching with Debbie and Debbie Lucas. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Coaching with Debbie and Debbie Lucas atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

In episode 16, we’re starting with a series of episodes doing a deeper dive into my JOURNEY Method, starting with J for Just Right. Knowing and attracting the clients who are ‘just right’ for you and your business. I’ll be delving in the seven reasons why a niche is important in business. And how knowing your ideal client is so important for growing your business and generating consistent income.

Episode Snippet: Having a niche or ideal client gives you a really solid foundation from which everything else in your business grows...By truly knowing and studying your ideal client, you can craft your branding, messaging and marketing to speak directly to them.

Your seven top takeaways from today’s episode:

  1. Having a clear niche gives you a solid foundation on which to build and grow your business.
  2. Clarity on who you serve means your time, energy and money is spent with intention.
  3. Knowing who your ideal client means you’re clear on your messaging which leads to better engagement on your social media and other marketing strategies.
  4. When you know where your ideal client hangs out, you can make the most of that platform and show up consistently.
  5. By being focused and intentional in all you do in your business, you are able to save time.
  6. Being aligned to your ideal client and what’s important to them, means you will naturally attract them into your world.
  7. A niche allows you to develop your knowledge and experience, making you become the go-to expert.

Quote of the episode: “The genius of niches is they are too small for large competitors, allowing a nimble entrepreneur the breathing room to focus on an underserved audience.” ~Rob Walling

Links and Resources

Coachingwithdebbie.com

Ideal Client Exercise

Working Mum to Business Mum Facebook Group

Facebook

Instagram

LinkedIn

Join me next week for episode 17 where we’ll move onto the next stop of your JOURNEY to starting or growing your business – O for One Problem. Now that you’ve got a better understanding of who your ideal client is, we drill down into what their biggest or most challenging problem is.

If you like this podcast it would really help me a lot if you can share it, rate and review it, and if you don't want to miss the next episode then hit that subscribe button! Until the next episode, wishing you all the best!

  continue reading

27 episode

Artwork
iconBagikan
 

Seri yang sudah diarsipkan ("Feed tidak aktif" status)

When? This feed was archived on August 01, 2022 15:35 (1+ y ago). Last successful fetch was on May 25, 2022 03:09 (2y ago)

Why? Feed tidak aktif status. Server kami tidak mendapatkan feed podcast yang valid secara terus-menerus.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 322852274 series 3292621
Konten disediakan oleh Coaching with Debbie and Debbie Lucas. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Coaching with Debbie and Debbie Lucas atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

In episode 16, we’re starting with a series of episodes doing a deeper dive into my JOURNEY Method, starting with J for Just Right. Knowing and attracting the clients who are ‘just right’ for you and your business. I’ll be delving in the seven reasons why a niche is important in business. And how knowing your ideal client is so important for growing your business and generating consistent income.

Episode Snippet: Having a niche or ideal client gives you a really solid foundation from which everything else in your business grows...By truly knowing and studying your ideal client, you can craft your branding, messaging and marketing to speak directly to them.

Your seven top takeaways from today’s episode:

  1. Having a clear niche gives you a solid foundation on which to build and grow your business.
  2. Clarity on who you serve means your time, energy and money is spent with intention.
  3. Knowing who your ideal client means you’re clear on your messaging which leads to better engagement on your social media and other marketing strategies.
  4. When you know where your ideal client hangs out, you can make the most of that platform and show up consistently.
  5. By being focused and intentional in all you do in your business, you are able to save time.
  6. Being aligned to your ideal client and what’s important to them, means you will naturally attract them into your world.
  7. A niche allows you to develop your knowledge and experience, making you become the go-to expert.

Quote of the episode: “The genius of niches is they are too small for large competitors, allowing a nimble entrepreneur the breathing room to focus on an underserved audience.” ~Rob Walling

Links and Resources

Coachingwithdebbie.com

Ideal Client Exercise

Working Mum to Business Mum Facebook Group

Facebook

Instagram

LinkedIn

Join me next week for episode 17 where we’ll move onto the next stop of your JOURNEY to starting or growing your business – O for One Problem. Now that you’ve got a better understanding of who your ideal client is, we drill down into what their biggest or most challenging problem is.

If you like this podcast it would really help me a lot if you can share it, rate and review it, and if you don't want to miss the next episode then hit that subscribe button! Until the next episode, wishing you all the best!

  continue reading

27 episode

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