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Marketing Your Business in a Down Economy with Tommy Mello
Manage episode 362326767 series 3322015
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Want the secret to dominating your industry in a down economy?
I’ll give you a little hint. It’s not cutting marketing costs but rather cutting the 10% of fat in your business.
That’s the conversation I’m having this week with Tommy Mello, an entrepreneur in the home services industry who went from $50,000 in debt to $200,000,000 in growth. Yup… $200 million.
Oh, and Tommy believes he’ll hit $1 Billion in sales within the next 3 years.
How is he building this rocketship?
Tommy has spent the last several years dominating his industry with one simple business strategy – saturate the market with ad dollars while his competitors cower in fear and cut their marketing budgets.
Tommy lays out exactly how his strategy works and how you can execute this in your business for exponential growth (plus, he recommends a ton of great business books).
It was awesome to hear Tommy’s mental approach to business. If you’re looking for some real, strategic, and tactical moves to navigate these strange economic times, this episode is a must-listen!
It was awesome to hear Tommy’s mental approach to business. If you’re looking for some real, strategic and tactical moves to navigate these strange economic times, this episode is a must-listen!
Topics Covered:
- Growing Market Share In A Down Economy
- Treating Business As An Intellectual Sport
- Attracting Top Talent and Hiring for Weaknesses in Your Business
- Handling Market Saturation and the Importance of of Memory Recall
- Embracing Direct Marketing in the Home Services Industry
- Advertising And Strategic Planning Strategies For Personal Injury Lawyers.
- Choosing the Right Private Equity Company
About the Guest:
Tommy Mello is a distinguished entrepreneur and author, celebrated as one of the Top Entrepreneurs under 35 and honored with multiple Best Dealer and Super Service awards from associations such as Angie’s List and The Better Business Bureau. His extensive experience and proven expertise have been featured in service-related publications and television interviews. In his new book ‘Elevate,’ Tommy shares his journey of building a $200 million garage door business across 19 states by implementing the right structures and incentives to assemble a team of A-players.
Connect with Tommy
Website: https://homeserviceexpert.com/
Facebook Group – https://www.facebook.com/groups/2732901080161138/
Twitter – https://twitter.com/realtommymello
LinkedIn – https://www.linkedin.com/in/tommymello/
YouTube – https://www.youtube.com/channel/UCHIBAP5yf14AFfhrC8BQGkA
Instagram – https://www.instagram.com/officialtommymello/
About the Host:
Phillip Stutts:
Contributing to over 1,535 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results.
He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author who shares his marketing secrets with the world in his two books, Fire The Now (2018) and The Undefeated Marketing System (2021).
Follow Phillip:
Website: www.phillipstutts.com
Instagram: @phillipstutts
Facebook:@ceophillipstutts
LinkedIn: Phillip Stutts
Twitter: @phillipstutts
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