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Visibility Over Operations with a Performance Management Solution (Part 5) - Thao Ngo and Emily Ward - Revenue Today - Episode # 102
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Today, we welcome Thao Ngo and Emily Ward, SVP of Marketing at Uptempo and VP of Global Marketing at Anthology respectively. They share their perspective on the advantages of having a great Marketing Performance Management (MPM) Solution.
Takeaways
- Utilize technology to stay up on your numbers.
- Never turn off the demand tab because you need to diversify your marketing mix.
Quote of the Show
"If she wanted to talk to our financial analyst as well, she would be able to hear the same story or strategy on how we're spending and what we're planning to do as a team because we're one team together as well." - Emily Ward
Connect with Thao Ngo and Emily Ward in the links below:
LinkedIn (Thao): https://www.linkedin.com/in/thaongo/
LinkedIn (Emily): https://www.linkedin.com/in/elluminated/
Ways to tune in:
118 episode
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