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You don't have to market on social media to be a successful stylist but...
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Would you rather pass out business cards to strangers in the grocery store or post on social media to attract more clients to your salon? There is no right or wrong answer, but you do have to have some kind of marketing strategy if you want to have a sustainable business behind the chair. In this episode I'm breaking down the evolution of marketing strategies in the beauty industry and the importance of maintaining your brand awareness as an independent stylist in the salon.
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