Shinerunner BONUS | Selling More Beer - Marketing, Merchandising & Motivation Shinerunner Craft Marketing podcast

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Food Business Arts Podcasting Education Brewing Network

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Shinerunner BONUS | Selling More Beer - Marketing, Merchandising & Motivation

3+ y ago 1:04:03

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MP3•Beranda episode

Konten disediakan oleh The Brewing Network. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Brewing Network atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

Mark Colburn’s “BEER Talks” session will cover three main topics – Marketing, Merchandising & Motivation. In this session, Mark draws on decades of alcohol industry experience sharing his ideas and passion on Target Market Definition, Key Differentiating Advantage, the Marketing Story & Its Vital Role, “the Castle Keep” distribution strategy, Experiential Events, “McQueen Cool Brand Standing,” brand ambassador “do’s & don’ts,” “Clutter Busting” sales rep incentives, “Fun-kifyzation,” and a look into his crystal keg. The presentation will be tailored to brewery, cider, & spirits marketing professionals, taproom management, Chamber of Commerce Directors, brewing-related Academics and Tourism Improvement District executives. Be sure to join Mark for a breath of fresh hops. In the meantime, check out his podcast series, “The Shinerunner Show” or his book: Craft Beer Marketing & Distribution – Brace for SKUmeggedon

Learn more about your ad choices. Visit megaphone.fm/adchoices

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27 episode

#Food #Business #Arts #Podcasting Education #Brewing Network

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Shinerunner BONUS | Selling More Beer - Marketing, Merchandising & Motivation

Shinerunner Craft Marketing

published 3+ y ago

Bagikan

MP3•Beranda episode

Konten disediakan oleh The Brewing Network. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Brewing Network atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

Mark Colburn’s “BEER Talks” session will cover three main topics – Marketing, Merchandising & Motivation. In this session, Mark draws on decades of alcohol industry experience sharing his ideas and passion on Target Market Definition, Key Differentiating Advantage, the Marketing Story & Its Vital Role, “the Castle Keep” distribution strategy, Experiential Events, “McQueen Cool Brand Standing,” brand ambassador “do’s & don’ts,” “Clutter Busting” sales rep incentives, “Fun-kifyzation,” and a look into his crystal keg. The presentation will be tailored to brewery, cider, & spirits marketing professionals, taproom management, Chamber of Commerce Directors, brewing-related Academics and Tourism Improvement District executives. Be sure to join Mark for a breath of fresh hops. In the meantime, check out his podcast series, “The Shinerunner Show” or his book: Craft Beer Marketing & Distribution – Brace for SKUmeggedon

Learn more about your ad choices. Visit megaphone.fm/adchoices

… continue reading

27 episode

#Food #Business #Arts #Podcasting Education #Brewing Network

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