Artwork

Konten disediakan oleh Slate Podcasts. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Slate Podcasts atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.
Player FM - Aplikasi Podcast
Offline dengan aplikasi Player FM !

Decoder Ring: The Invention of Hydration

37:17
 
Bagikan
 

Manage episode 295569085 series 2355368
Konten disediakan oleh Slate Podcasts. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Slate Podcasts atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

To say that hydration is an invention is only a slight exaggeration. Back in the 1970’s and ‘80s, no one carried bottled water with them, but by the ‘90s it was a genuine status object. How did bottled water transform itself from a small, European luxury item to the single largest beverage category in America? It took both technological innovation, but even more importantly it took savvy marketing from brands like Gatorade and Perrier to turn the concept of hydration, and dehydration into problem they could solve via their wares. Today, hydration has branched out from athletics to wellness to skincare, but the actual science behind all of it is pretty sketchy. If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you can binge the whole season of Decoder Ring right now, plus ad free podcasts, bonus episodes, and much more.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

7276 episode

Artwork

Decoder Ring: The Invention of Hydration

Slate Daily Feed

11,012 subscribers

published

iconBagikan
 
Manage episode 295569085 series 2355368
Konten disediakan oleh Slate Podcasts. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Slate Podcasts atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

To say that hydration is an invention is only a slight exaggeration. Back in the 1970’s and ‘80s, no one carried bottled water with them, but by the ‘90s it was a genuine status object. How did bottled water transform itself from a small, European luxury item to the single largest beverage category in America? It took both technological innovation, but even more importantly it took savvy marketing from brands like Gatorade and Perrier to turn the concept of hydration, and dehydration into problem they could solve via their wares. Today, hydration has branched out from athletics to wellness to skincare, but the actual science behind all of it is pretty sketchy. If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you can binge the whole season of Decoder Ring right now, plus ad free podcasts, bonus episodes, and much more.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

7276 episode

ทุกตอน

×
 
Loading …

Selamat datang di Player FM!

Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.

 

Panduan Referensi Cepat