Artwork

Konten disediakan oleh Michelle Calcote King. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Michelle Calcote King atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.
Player FM - Aplikasi Podcast
Offline dengan aplikasi Player FM !

Building AEC websites that attract new business and support operations

38:25
 
Bagikan
 

Manage episode 347362657 series 3363169
Konten disediakan oleh Michelle Calcote King. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Michelle Calcote King atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

An architecture, engineering and construction (AEC) firm’s website is its most valuable marketing asset — but its utility can be stretched even further with the right approach. Your website can be transformed into a state-of-the-art tool that both empowers B2B buyers to make decisions based on your portfolio and creates automated efficiencies for your business.

Scott Jacques is the founder of NK Interactive, a digital agency that designs websites and custom digital tools that solve complex sales and marketing problems for clients in the commercial construction sector. His team transforms client websites using a “single source of truth” approach to streamline internal data management while showcasing robust project portfolios.

In this episode of Spill the Ink, Michelle Calcote King and Scott Jacques discuss best practices and considerations for website design in the AEC sector, how firms can build functionality into their websites to meet a range of needs, website development and design trends influencing B2B buyers, and more.

Here’s a glimpse of what you’ll learn
  • What are the unique website needs of an AEC firm?
  • How important is web presence to AEC buyers?
  • What information and content should be included on your website?
  • What is the “single source of truth” approach?
  • How can AEC firms integrate digital tools into their websites to facilitate firm-wide content management?
  • What website development and design trends are influencing the AEC sector?
  • How often should a firm update its websites?
About our featured guest

Scott is the Founder and Principal of NK Interactive, a San Francisco-based digital consultancy with decades of strategic, creative and technical expertise. Their clients are forward-thinking businesses in the commercial construction sector consisting of general contractors and specialty contractors. A representative sampling of past and present clients include Rosendin Electric, W.E. O’Neil Construction, DPR Construction, Level 10 Construction, Build Group, Cupertino Electric (CEI), Nibbi Brothers, BCCI Builders, XL Construction, ISEC Inc., and the Associated General Contractors of California.

Typical client engagements cover the range of transformative websites to the design and development of custom digital tools supporting marketing and business development teams (collateral automation, single source of truth repository for projects and resumes, qualifications/proposal builders, and capabilities presentation builders).

Resources mentioned in this episode Sponsor for this episode

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.

To learn more visit www.rep-ink.com or email them at info@rep-ink.com today.

  continue reading

86 episode

Artwork
iconBagikan
 
Manage episode 347362657 series 3363169
Konten disediakan oleh Michelle Calcote King. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Michelle Calcote King atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

An architecture, engineering and construction (AEC) firm’s website is its most valuable marketing asset — but its utility can be stretched even further with the right approach. Your website can be transformed into a state-of-the-art tool that both empowers B2B buyers to make decisions based on your portfolio and creates automated efficiencies for your business.

Scott Jacques is the founder of NK Interactive, a digital agency that designs websites and custom digital tools that solve complex sales and marketing problems for clients in the commercial construction sector. His team transforms client websites using a “single source of truth” approach to streamline internal data management while showcasing robust project portfolios.

In this episode of Spill the Ink, Michelle Calcote King and Scott Jacques discuss best practices and considerations for website design in the AEC sector, how firms can build functionality into their websites to meet a range of needs, website development and design trends influencing B2B buyers, and more.

Here’s a glimpse of what you’ll learn
  • What are the unique website needs of an AEC firm?
  • How important is web presence to AEC buyers?
  • What information and content should be included on your website?
  • What is the “single source of truth” approach?
  • How can AEC firms integrate digital tools into their websites to facilitate firm-wide content management?
  • What website development and design trends are influencing the AEC sector?
  • How often should a firm update its websites?
About our featured guest

Scott is the Founder and Principal of NK Interactive, a San Francisco-based digital consultancy with decades of strategic, creative and technical expertise. Their clients are forward-thinking businesses in the commercial construction sector consisting of general contractors and specialty contractors. A representative sampling of past and present clients include Rosendin Electric, W.E. O’Neil Construction, DPR Construction, Level 10 Construction, Build Group, Cupertino Electric (CEI), Nibbi Brothers, BCCI Builders, XL Construction, ISEC Inc., and the Associated General Contractors of California.

Typical client engagements cover the range of transformative websites to the design and development of custom digital tools supporting marketing and business development teams (collateral automation, single source of truth repository for projects and resumes, qualifications/proposal builders, and capabilities presentation builders).

Resources mentioned in this episode Sponsor for this episode

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.

To learn more visit www.rep-ink.com or email them at info@rep-ink.com today.

  continue reading

86 episode

Semua episode

×
 
Loading …

Selamat datang di Player FM!

Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.

 

Panduan Referensi Cepat