Asumsi's Aulia Masna talks about their new audience and product strategy


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We're finally saying hello properly to our friend Aulia Masna at Indonesian media startup Asumsi, who's been hanging around this audio room since we started.

We talked about his role as Corporate Chief Editor (what does that mean?), how he's growing their audience with new products... and this little thing that blew our minds: Did you know that Indonesian politicians are sponsoring esports to reach younger audiences?

More about Asumsi here:

Check out Asumsi's channel on YouTube:

Connect with Aulia on LinkedIn:

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