149. How to breakthrough the noise with storytelling with Patti Sanchez

Standout Business Show: Content Marketing Strategy & Video Marketing Tips for B2B business leaders

Want to go further on how to use Storytelling to stand out & grow your brand? Check out these other episodes:
# 143. How to be more bingeable than Netflix
# 84. How to sell with a story

If you want to amp-up your impact as a communicator, then tune in to this conversation I had with Patti Sanchez about storytelling.
In this episode, Patti unpacks how anyone can (and should) use story to make their messages stand out, whether they’re communicating online or in-person. ​

She also shares real, practical examples of stories used in everyday communication, as well as what motivated her to become a storyteller herself.

Patti’s a passionate advocate for storytelling because it’s a potent tool for communication and leadership.

Why? Because stories:

• Create emotional appeal that commands attention and compels audiences to lean in.
• Make abstract or complex ideas understandable, relatable, and memorable.
• Build connection, rapport, and trust that deepens relationships.

There’s a reason the world’s most admired brands and beloved leaders tell stories. Listen up to find out how you can put storytelling to work for you, too!

Patti's a storytelling consultant and author of award-winning books on persuasive communication and change leadership.
After 30+ years in advising some of the world's top brands, she started her own firm to help leaders and their teams harness story-driven communication to drive positive change.
Connect with Patti Sanchez
Whenever you're ready...
I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you - scheduled across all your social media channels.
Imagine having dream clients excited to buy from you because they've been pre-sold by your videos.
Learn more right here >
Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 start review & share it with a friend!

Chapter

1. 149. How to breakthrough the noise with storytelling with Patti Sanchez (00:00:00)

2. The Power of Storytelling in Business (00:00:03)

3. The Power of Emotional Connection (00:13:57)