S17E9: Driving 85% Retention Through Unforgettable Customer Experiences with Swish House CEO Jonathon Dues

Startup Hypeman: The GOAT to Market Show

The single greatest customer experience I've ever had is at Swish House. Swish House is the first-ever Basketball Fitness Class.

The first time I took a Swish House class I was so in love that immediately after leaving I called 4 friends because I HAD to tell them.

Whether you sell fitness classes or software, your customer experience should be so good that people can't help but talk about it in their circles.

Swish House didn't get here by accident.

Every component from when you walk in the doors all the way to the final whistle is intentionally designed to deliver their specific brand pillars so that the customer leaves with a smile on their face.

This attention to detail has driven an 85% retention rate — in the midst of a pandemic.

All season on the podcast we're interviewing clients from our portfolio (and it's worth noting that my first Swish House experience was so impactful that I walked right up to the CEO, Jonathon Dues, and said "We need to work together.") Fresh off a $500k raise, Jonathon takes us inside the Swish House customer experience playbook.

Find Jonathon online:

LinkedIn: https://www.linkedin.com/in/jonathon-dues-aa773b4/

Instagram: https://www.instagram.com/swishhousefamily/

Find Swish House online:

Instagram: https://www.instagram.com/swishhousefit/

Website: https://www.swishhouse.com/

This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off.

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