Ep 33 - Yxung Sneaks - The first decentralized sneaker & fashion streetwear brand
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Jesse Rademacher was the Design Director for Adidas Basketball and Innovation. He was collaborating with superstars such as Pharrell Williams, as well as NBA All-Stars James Harden, Damian Lillard, and Donovan Mitchell.
He is now building the first decentralized sneaker & fashion streetwear brand YxungSneaks.
YxungSneaks is both a digital and physical (in the real world) sneaker product When someone buys a shoe from Madeium, they receive the physical shoe, a digital avatar, and an NFT of a digital version of the sneaker which they can choose to hold on to, sell, or use in digital spaces.
Listen to the full conversation and find out Jesse’s creative vision and his plan to compete against multi-billion dollar apparel companies like Nike and Adidas!
Connect with guest: https://mobile.twitter.com/yxungsneaks
Connect with us:https://www.linkedin.com/in/damianor/
49 episode