Manage episode 299817787 series 2814109
“Whenever we get the chance, we’re living and breathing the experience as a service that we want to espouse to our customers.”
What does exceptional customer service look like in a world where consumers are more knowledgable and empowered than ever? How can you bring reps from merely being “nice” to having true empathy, the type that doesn't just help people resolve issues, but builds lasting brand attachment? According to Joyce Kim, EVP and CMO at Genesys, one of the world's largest Contact Centre as a Service (CCaaS) platforms, it's all about data. Hear Joyce's thoughts on the right way to approach customer experience, the recent changes to the role of Chief Marketing Officer, plus what call center and IndyCar teams have in common.