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Konten disediakan oleh Stacy Jackson and Stacy Jackson | Alanna Jackson. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Stacy Jackson and Stacy Jackson | Alanna Jackson atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.
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Taking ABM to the Next Level

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Konten disediakan oleh Stacy Jackson and Stacy Jackson | Alanna Jackson. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Stacy Jackson and Stacy Jackson | Alanna Jackson atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

Is Account-Based Marketing (ABM) part of your current sales and marketing strategy? Or maybe you’re considering implementing it into your process? You’ve probably heard a lot about ABM; however, we are going to take a slightly different look at it to help you take your ABM efforts to the next level.

On this episode, we chat with Billy Bateman the Co-Founder of ChatFunnels, a digital conversation analytics and optimization solutions provider. He has a background in digital marketing, business operations, and entrepreneurship.

In this episode, Billy shares ways to improve your ABM efforts:

  • How to organize your sales and marketing teams to work together as a single ABM team with a single purpose and how to clearly define roles and shared metrics.
  • Tips for building your Ideal Customer Profile (ICP) to ensure both sales and marketing are on the same page.
  • How sales and marketing should work together to perfect messaging and promotion/outreach.
  • How to make the handoff from marketing to sales work.
  • How to manage the process when you have disparate systems.
  • How to ensure the marketing goals support the sales goals and address the misalignment of goals that create friction between the two teams.

Want to connect with Billy?

About The B2B Mix

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix agency. Need help with your B2B online presence? Let’s talk!

Connect with us on social media:

The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook

Stacy Jackson — Twitter, LinkedIn

Alanna Jackson — Twitter, LinkedIn

  continue reading

62 episode

Artwork
iconBagikan
 
Manage episode 353373204 series 3131515
Konten disediakan oleh Stacy Jackson and Stacy Jackson | Alanna Jackson. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Stacy Jackson and Stacy Jackson | Alanna Jackson atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

Is Account-Based Marketing (ABM) part of your current sales and marketing strategy? Or maybe you’re considering implementing it into your process? You’ve probably heard a lot about ABM; however, we are going to take a slightly different look at it to help you take your ABM efforts to the next level.

On this episode, we chat with Billy Bateman the Co-Founder of ChatFunnels, a digital conversation analytics and optimization solutions provider. He has a background in digital marketing, business operations, and entrepreneurship.

In this episode, Billy shares ways to improve your ABM efforts:

  • How to organize your sales and marketing teams to work together as a single ABM team with a single purpose and how to clearly define roles and shared metrics.
  • Tips for building your Ideal Customer Profile (ICP) to ensure both sales and marketing are on the same page.
  • How sales and marketing should work together to perfect messaging and promotion/outreach.
  • How to make the handoff from marketing to sales work.
  • How to manage the process when you have disparate systems.
  • How to ensure the marketing goals support the sales goals and address the misalignment of goals that create friction between the two teams.

Want to connect with Billy?

About The B2B Mix

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix agency. Need help with your B2B online presence? Let’s talk!

Connect with us on social media:

The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook

Stacy Jackson — Twitter, LinkedIn

Alanna Jackson — Twitter, LinkedIn

  continue reading

62 episode

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