Manage episode 372236736 series 2152854
In this episode of The Blogger Genius Podcast, I welcome back social media expert, Lauren Litt, to discuss Threads, a social media platform connected to Instagram but operating as a separate app, and whether it's worth your time.
Threads has been creating quite a buzz in the social media world. Lauren, who is bullish on its potential, believes that engagement is key to leveraging this platform. She encourages those who haven't yet explored Threads to do so, despite concerns about a drop in engagement. As she rightly points out, the platform is still in its infancy, and users are figuring out how to use it effectively.
We explore the potential of Threads for creating meaningful connections and engagement as a business owner, blogger, content creator, or influencer. Lauren shares examples of how people are effectively using Threads, emphasizing the importance of providing value and building a community.
We also discuss the concept of "push" versus "pull" marketing and how Threads shouldn't be used for the hard sell. Lauren shares her three-step engagement strategy for Threads and highlights the importance of being authentic and connecting with real people. We conclude by encouraging listeners to embrace serendipity and put themselves out there to attract new opportunities.
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Other related Blogger Genius Podcast episodes you’ll enjoy:
- Crush Social Media Anxiety and Build a Thriving Online Presence with Lauren Litt
- How to Build a Successful Influencer Brand with KariAnne Wood
- Get Paid What You’re Worth and Grow a 6-Figure Biz with Kathleen Celmins
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