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Positioning 101 for Freelancers w/ Philip Morgan
Manage episode 341022291 series 2772371
Episode Summary
We talk with Philip Morgan, coach & author of 'The Positioning Manual for Indie Consultants', about specialization & positioning - building a defensive advantage around your business by cultivating rare & valuable expertise.
Links
Guest
Our guest this week is Philip Morgan — He helps indie consultants build an expertise moat through experiential learning. He's got a lot of hands-on experience with:
- Hybrid revenue models that blend digital products with services,
- Writing and publishing books that have generated in excess of $100,000 in direct revenue,
- Using publishing to cultivate a strong point of view, expertise, and authority
- Small-scale research.
Panelists
- Erik Dietrich
- Reuven Lerner
Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource, or something else that they're enjoying & recommend you to check out:
- Electric Bike (Philip)
- HitSubscribe Community (Erik), This Article about User Acceptance Testing (Erik)
- Beginners: The Joy and Transformative Power of Lifelong Learning (Reuven)
Never miss an episode
Help the show
37 episode
Manage episode 341022291 series 2772371
Episode Summary
We talk with Philip Morgan, coach & author of 'The Positioning Manual for Indie Consultants', about specialization & positioning - building a defensive advantage around your business by cultivating rare & valuable expertise.
Links
Guest
Our guest this week is Philip Morgan — He helps indie consultants build an expertise moat through experiential learning. He's got a lot of hands-on experience with:
- Hybrid revenue models that blend digital products with services,
- Writing and publishing books that have generated in excess of $100,000 in direct revenue,
- Using publishing to cultivate a strong point of view, expertise, and authority
- Small-scale research.
Panelists
- Erik Dietrich
- Reuven Lerner
Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource, or something else that they're enjoying & recommend you to check out:
- Electric Bike (Philip)
- HitSubscribe Community (Erik), This Article about User Acceptance Testing (Erik)
- Beginners: The Joy and Transformative Power of Lifelong Learning (Reuven)
Never miss an episode
Help the show
37 episode
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