AICPCU / IIA's Steve Ryan On Why Strong Branding Is Built On Solid Research The Insurance Marketing And Advertising podcast

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AICPCU / IIA's Steve Ryan on Why Strong Branding is Built on Solid Research

13+ y ago

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Konten disediakan oleh A.M. Best Company. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh A.M. Best Company atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

Before the American Institute for Chartered Property Casualty Underwriters and Insurance Institute of America (AICPCU/IIA) could start their project to reposition and rebrand, they first had to learn exactly where they stood in the minds of students, industry supporters, prospects and their own employees. Getting the research process right meant discovering strengths, but also getting an accurate look at shortcomings, then deciding how to address them. Steve Ryan, director of marketing communication for those groups, will be a featured speaker at the 2010 Insurance Marketing and Advertising Summit, set for Nov. 4.

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69 episode

#Business #Vice President

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AICPCU / IIA's Steve Ryan on Why Strong Branding is Built on Solid Research

The Insurance Marketing and Advertising Podcast

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published 13+ y ago

Bagikan

Konten disediakan oleh A.M. Best Company. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh A.M. Best Company atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

Before the American Institute for Chartered Property Casualty Underwriters and Insurance Institute of America (AICPCU/IIA) could start their project to reposition and rebrand, they first had to learn exactly where they stood in the minds of students, industry supporters, prospects and their own employees. Getting the research process right meant discovering strengths, but also getting an accurate look at shortcomings, then deciding how to address them. Steve Ryan, director of marketing communication for those groups, will be a featured speaker at the 2010 Insurance Marketing and Advertising Summit, set for Nov. 4.

… continue reading

69 episode

#Business #Vice President

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