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Lexis/Nexis' Rick Schlegelmilch on Mining Customer Data for Marketing Insight

 
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Manage episode 148661 series 2651
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Rick Schlegelmilch, vice president for marketing solutions in the insurance division at Lexis/Nexis Risk Solutions, discusses how marketers can better access data on auto and homeowner coverage to uncover market opportunities and gain insights into how and why current customers are likely to switch or at least consider other coverage.

69 episode