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Create a business around your passion and OWN your audience. Is web 3.0 the future of creator economy? Jordan Greenfield and Casin Ward creators of hoo.be.
Manage episode 341931545 series 2948163
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In today’s episode of the Jake Dunlap Show, we are joined by Jordan Greenfield and Casin Ward, co-founders of hoo.be, a popular link-in-bio social media startup that focuses on helping artists, athletes, creators and brands, stand out in the overcrowded social media.
They talk about the future of social media and how this new trend of content creator economy (businesses built around social media platforms
and social media influencers) has generated the demand for platforms like the one they developed.
Listen to Jordan and Casin’s story, from childhood dreams and the power of manifestation to creating a successful business and contradicting the myth of never mixing business with friendship.
Time stamps:
01:02- Introducing today's guests, Jordan Greenfield & Casin Ward, co-founders of hoo.be;
02:21- Casin Ward- from dreams of being an Olympic skier and a rock star to co-founding a start-up company;
06:49- Jordan Greenfield learned from his athletic background the importance of team spirit and building relationships with people, and he views his team as a family;
08:38- Manifestation is real!
12:47- Jordan and Casin's unlikely meeting and starting their business ventures together;
15:13- How they got through tough times and the misconceptions around mixing friendships with business;
23:20- When celebrities started creating their own brands and investing in their own businesses the need for a platform like hoo.be became crucial;
29:31- Social media and social networks trends- where is it all heading and the impact this has on people that are not public figures vs. established celebrities;
35:47- Predictions on the long-term evolution and impact of social media;
40:37- Parting words.
Quotes
“That dream you have as a kid…someone might say I wanted to be a firefighter, an astronaut or a rock star and for me, my dream was when I was a kid, ten-eleven, to be a rock star. (...) Being a start-up founder… you’re putting yourself in the position to be that rock star.”
“Everything I always wanted to do, whether it was, you know, skiing, my mom told me this, not too long ago (...)I could never do it small. I could never just do it like the rest of the kids. I had to, not just be on the ski team, I had to try to go to the Olympics.”
“ There are thousands and tens of thousands of people in the world that know about hoo.be that have no idea who we are or that we exist and I think that’s the coolest thing in the world. To build something that ultimately becomes so much bigger than you.”
“And so this idea of actually picturing what you want to go out and accomplish, and then getting tangible steps to get there, in my opinion, is one of the most powerful things in the world.”
“In startups, it’s a f****** marathon, and we’re from Boston! (…) The weird consulting gigs we were doing during the pandemic to continue to pay the bills and allow ourselves to continue building, it was wild, and I think that’s where your true character is shown when you do have your backs against the wall.”
“First impressions don’t exist in person anymore when you’re shaking someone's hand and you’re looking them in the eyes (thanks to today’s technology) they've already gotten to that point.”
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Get in contact with Jordan :
Get in contact with Casin :
hoo.be platform and social media
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Mentions:
Web 3- a new iteration of theWorld Wide Web;
Creator economy -new business trend;
Internet personality who found early success on the video-sharing platform Vine, before starting his vlog on YouTube;
David Dobrik’s social media:
Youtube | Instagram | TikTok |Twitter | Facebook | Website
Is an American rapper, actor, and businessman described as a "master of the nuanced art of lyrical brevity”;
50 Cent’s social media:
Youtube | Instagram | Facebook | Spotify
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