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Konten disediakan oleh Alex Lopes and Jeffrey Vocell. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Alex Lopes and Jeffrey Vocell atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.
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Rekha Srivatsan, VP Product Marketing, Service Cloud at Salesforce on Product Launches

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Manage episode 345302702 series 2815424
Konten disediakan oleh Alex Lopes and Jeffrey Vocell. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Alex Lopes and Jeffrey Vocell atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

Rekha is an engineer turned marketer who has a technical background and fell in love with the PMM craft. Two aspects that she thoroughly enjoys in the GTM process are the naming and positioning of new products and features. She advocates for involving every team in the launch process and both internally and externally creating messaging that clearly states the nuances of new releases. She also discusses how Salesforce tiers their launches on a 1-3 scale and reiterates the importance and value that comes from conversations with customers.

Want more insights from Rekha? Check out her Sharebird profile.

Looking to connect? You can find Rekha on LinkedIn.

  continue reading

85 episode

Artwork
iconBagikan
 
Manage episode 345302702 series 2815424
Konten disediakan oleh Alex Lopes and Jeffrey Vocell. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Alex Lopes and Jeffrey Vocell atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

Rekha is an engineer turned marketer who has a technical background and fell in love with the PMM craft. Two aspects that she thoroughly enjoys in the GTM process are the naming and positioning of new products and features. She advocates for involving every team in the launch process and both internally and externally creating messaging that clearly states the nuances of new releases. She also discusses how Salesforce tiers their launches on a 1-3 scale and reiterates the importance and value that comes from conversations with customers.

Want more insights from Rekha? Check out her Sharebird profile.

Looking to connect? You can find Rekha on LinkedIn.

  continue reading

85 episode

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