How to Niche Down in Your Business with Kim Dawson


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If you are a solopreneur or small business owner, you have probably heard of niching down and the importance of it for growing your business. However, you probably also have concerns about niching, and wonder if it is right for you.

On this episode of the Sassy Strategist Podcast, host Kim Dawson discusses different options for niching down in your business, including the pros and cons of a market niche and a service niche. Kim also shares insight on how to address the fears around defining a niche, and how you can use niching to implement better marketing strategies as well as attracting your ideal clients.


Kim Dawson is the founder of K.Dawson Company, a consulting firm that provides business strategy and coaching, management accounting, and CFO advisory services for solopreneurs and small business owners who are looking to increase revenue, improve operations, build their team, or expand into new markets and niches. Kim is the author of Passion to Profits: Your Guide To Building a Successful Business You Love, and is the host of The Sassy Strategist Podcast. To learn more, visit

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