Write, Publish, & Market Your First Book with Jodi Brandon

45:38
 
Bagikan
 

Manage episode 309008774 series 3025227
Oleh Kim Dawson ditemukan oleh Player FM dan komunitas kami — hak cipta dimiliki oleh penerbit, bukan Player FM, dan audio langsung didapatkan dari server mereka. Tekan tombol Berlangganan untuk mendapat setiap pembaharuan di Player FM, atau salin URL feed ke aplikasi podcast lainnya.

Many business owners have considered writing a book to share their expertise, build credibility, or grow their business. However, the process of writing and publishing a book brings about many questions - should you self-publish or go the traditional route, who do you need on your team, and how will you get your book out into the world?

This week’s guest is Jodi Brandon, a book editor, publishing partner and coach with 20 years experience in the publishing industry. Jodi shares insight into the process of creating a book from idea to market as we discuss the details of self-publishing, and what you need to be successful at writing, publishing, and marketing your first book.

“The launch doesn’t make or break a book - you can continue to market and sell for the long-haul. It’s a marathon not a sprint.” - Jodi Brandon

KEY POINTS

  • If you’re writing a book to build credibility and business opportunities, self-publishing may be the route to take. If you’re looking to make a living as a writer, consider traditional publishing instead.
  • Whether you self-publish or get a traditional publisher you will be responsible for marketing your book.
  • When it comes to pricing your book, stay away from trends. Compare your book to similar books and let that guide your pricing decisions.
  • The process of creating a book can be broken down into three stages; Write, Publish, and Market. Each stage is a detailed process in and of itself.
  • Getting the support you need is key to successfully creating and launching a book, and hiring a book coach can help. If you self-publish, you’ll need a book designer (not a graphic designer), an editor, a typesetter, and perhaps an indexer (if applicable) or a publicist.

ABOUT THE GUEST

Jodi Brandon has more than 20 years' experience in book publishing. After many years working in traditional publishing (in-house at a Big Four, a book packager, and a niche publisher), Jodi and her husband relocated from New York to Philadelphia and she launched her freelance editing business. Today Jodi works primarily as a book editor and writing/publishing coach for creative entrepreneurs, bloggers, small business owners, and solopreneurs who want to grow their business with a book.

75 episode