The Scenic Route podcast is for smart, heartfelt entrepreneurs who don't buy into the generic online biz circus anymore and are ready to build a business around their desired lifestyle. Join me for candid and inspiring conversations around entrepreneurship, mindset and building a business on your own terms. Jennifer Walter is your host, a rebranding sociologist, and she is all for giving you the tools and insights you really need to build a life and successful business without crapping all over yourself. For more The Scenic Route, head to scenicroutepodcast.com for show notes, transcripts and resources to help you build a magnetic brand and successful business too.