EP. 101 Trump vs. Harris: The Political Marketing Smackdown

The Unstoppable Marketer®

Is fear or hope the ultimate tool in marketing? We reflect on our own experience of dropping a podcast episode, spotlighting the crucial lesson of recognizing and steering clear of sunk cost bias. Then, we shift gears to the rollercoaster world of reality TV. Our conversation turns to Hulu's "Secret Life of Mormon Wives," a show that smartly piggybacked on a viral TikTok scandal to draw in viewers.
Despite Hulu's challenges as a streaming service, they struck gold with this show by leveraging key influencers to drive record-breaking viewership. While opinions on the show's quality and moral values are mixed, its widespread appeal is undeniable.
Finally, we examine reality TV’s captivating mechanics and how they parallel election campaign strategies. We transition to discuss the distinct media strategies of the Harris and Trump campaigns, revealing how they utilize different platforms to target their key demographics. By drawing parallels between political campaigns and business strategies, we emphasize the critical importance of advertising spend and the power of going viral.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Chapter

1. Reality TV and Sunk Cost Bias (00:00:00)

2. Hulu's Successful Reality TV Strategy (00:05:40)

3. Reality TV, Marketing, and Election Strategies (00:10:13)

4. Political Campaign Media Strategy Analysis (00:17:42)

5. Trump's Polarizing Marketing Strategy (00:26:23)

6. Election Campaign Marketing Strategies (00:38:13)